Despite the high-profile of many of the all-in-one tools above, email automation is still one of the first things most people think of when they hear “marketing automation.” Email marketing automation tools are a lot cheaper than the all in one tools above, so it doesn’t make sense to shell out for more than your team needs or will use.

The use case for email automation is also one of the widest. Your team could likely benefit from it, if:

  • You’ve seen some level of baseline success with email marketing

  • You need to send transactional emails, in addition to marketing

  • Someone on your team has been manually sending every campaign

Email marketing automation tools handle tasks, like sending triggered emails, and enable marketers to build complex automated campaigns and personalized audience segments.

1. Mailchimp

Pricing: Ranges from $14.99 – $299 per month, based on features and contacts.

Mailchimp is in the process of growing from an email marketing tool to a full-blown marketing automation solution. While their expanded features remain to be tested, Mailchimp is one of the original email marketing tools, and they’ve turned that experience into a rock-solid and capable email automation tool that’s a breeze to use.

2. Automizy

Pricing: Pricing: Ranges from $9 – $119+ per month, based on the number of active subscribers.

Automizy is an email marketing platform that is designed to increase your open rates, by providing a bundle of features that supports growing email open rates such as an artificial intelligence subject line tester, resend unopened emails, AB testing, and segmented email automation. Using Automizy keeps your messaging consistent and personalized.

3. Constant Contact

Pricing: Ranges from $20 – $335 per month, based on features and list size.

Constant Contact is email marketing automation designed for smaller businesses. With their tool, you can create automated trigger campaigns, collect new emails automatically, and send segmented follow-up messages. With Constant Contact, your email program has all the features you need, without the clutter some other tools drown you in.

4. Customer.io

Pricing: Ranges from $150 – $1,000+ per month, based on features and support.

Built for subscription-based businesses, Customer.io’s email automation tool is all about engaging customers throughout the customer lifecycle. Tons of integrations make it easy to funnel data from across your technology stack and turn it into automated segments and email campaigns that resonate.

5. Drip

Pricing: Ranges from $49 – $122+ per month, based on active subscribers.

Drip’s email marketing automation is built for eCommerce businesses—meaning it works with all of the other eCommerce tools you use. You can create personalized content and automate campaigns based on customer behavior. Drip also offers more than email automation, so all of your messaging stays consistent and works together to drive customers toward a purchase.