Generally speaking, organizations that really need a full all-in-one automation tool have already hit on a handful of marketing channels that work for them—regardless of which channels those are. That means:
You’ve seen success across more than 1 or 2 channels
You’re already investing financially in scaling your marketing operation
Your team needs to either scale the channels that are working and/or experiment with additional avenues
If that sounds like your team, these marketing automation tools can handle it all. From email automation, to ad buying, to lead nurturing, all-in-one automation tools can help add scale and streamline every aspect of your marketing operation.
Pricing: Includes a free plan for basic email marketing. Automation ranges from $16/month to custom Enterprise pricing, based on features and number of contacts.
For marketing automation, it’s hard to find a more comprehensive tool than Omnisend. What sets this platform apart from the others on this list is the omnichannel functionality: you can add several channels to the same automation workflow: email, SMS, push notifications, Facebook Messenger, and more. This means that you can create an immersive omnichannel experience for your customers, which automatically sends them the message via the channel they’ve opted in for. With advanced targeting, split automations, and an easy drag-and-drop builder, Omnisend is definitely a marketing automation tool worth a look.
Marketo claims to offer marketing automation that covers any channel and every engagement. Since being acquired by Adobe, the list of tasks that work together on Marketo has only multiplied. Their full-feature software can handle everything from digital advertising to social media toaccount-based marketing—making it a really good option for larger marketing operations.
Pricing: Contact Oracle for pricing information.
Eloqua, now part of the Oracle suite of tools, sets itself apart by working with nearly every other tool in your marketing belt. Eloqua boasts more than 700 integrations, meaning it can make every step of your marketing process more personalized and streamlined. It’s also one of only a few all-in-one tools with an explicit emphasis on serving B2B marketers and companies.
Pricing: Ranges from $50 – $3,200+ per month, based on features and scale.
HubSpot’s Marketing Hub is fundamentally different from other marketing automation tools for a few reasons. For one, their focus on inbound marketing (including content and search marketing) is unparalleled. They also offer the added benefit of the Sales and Service Hubs, which means your team can better work together—even across departments.
Pardot (now part of Salesforce) is another marketing automation tool that’s tailored to the needs of B2B marketers, with support for things like B2B analytics and account-based marketing solutions. The partnership with Salesforce makes Pardot part of a robust suite of products that work together to help sales and marketing teams be more effective, together.
Pricing: Ranges from $9 – $400+ per month, based on features and number of contacts.
As a marketing automation tool, ActiveCampaign does perhaps the best job at working automation into the processes of real humans. The reality is, marketing software can’t handle everything—there are aspects of marketing that need a human touch. ActiveCampaign built their software around that, adding features like notification emails that empower marketers and salespeople, instead of replacing them.