When it comes to inbound marketing, content is king. Social media, email, and content marketing all require content that is unique and engaging — something that adds value to the conversation.

These tools that help you create content and share it around the internet (while saving you time on executing plans and coming up with ideas).

1. Xtensio

Pricing: Free; business plans for $20/month.

A key component of any successful inbound marketing campaign is continually putting out valuable content that is both persuasive and engaging. Xtensio gives you the ability to create highly customized living documents, or folios (as Xtensio calls them) that will result in a much higher user engagement than standard print and image content.

2. Buffer

Pricing: Free with various plans available up to $399/month.

Buffer lets you schedule your social media posts in advance. By doing so, you’re able to get a jump on your social media efforts without having to worry about what you’re going to post today. By scheduling ahead, you can stick to a consist schedule so followers know when to expect your posts.

3. Quora

Pricing: Free.

Quora is a questions-and-answer website. Think “Yahoo! Answers,” but without the trolls, fake experts, and spam. Most people find value in establishing themselves as thought leaders in their particular field or niche. This outcome can drive traffic when someone views your Quora profile and sees a link back to your website.

4. CoSchedule

Pricing: Plans starting at $60/month.

CoSchedule enables you and your team to get on the same page when it comes time to manage various social media accounts. The strongest feature is the calendar functionality which enables you to get a bird’s-eye-view of what’s in the social media pipeline.

It also comes with a suite of software tools, such as email marketing, analytics, and project workflow management. For those who are struggling with posting valuable content to social media on a regular basis, CoSchedule allows you to get all of your social marketing organized under one roof.

5. TalkWalker

Pricing: Plans starting at $9,600/year.

An important part of inbound marketing is managing your online reputation. Just a few negative reviews or angry customers can leave a serious negative impact which can take time and money to overcome.

TalkWalker monitors the internet (social media and websites) for mentions of your brand name and gives you powerful analytic tools to proactively manage your reputation and discover new potential business opportunities.

6. Hemingway

Pricing: Free and paid versions available.

The Hemingway Editor allows anyone to create easy-to-understand content. Simply copy and paste your content into the app and it will make suggestions on how to improve the quality and clarity. Much like its namesake, Hemingway will help you become a much better writer (1950’s mechanical typewriter sold separately).

7. Grammarly

Pricing: Free and paid versions available.

Even the best writers need a second set of eyes to help with the editing process. If you don’t have an editor at your disposal, Grammarly is the next best thing. Cut and paste your content into the editor and it will flag spelling and grammar errors. It even makes suggestions regarding word usage.

8. Hootsuite

Pricing: Free and paid versions available.

One of the biggest challenges of social media and content marketing is curating, creating, and sharing engaging content. Hootsuite not only allows you to manage all of your social media in one place, but it also has a content curation tool that can help you find and share compelling content in a matter of minutes. Both the free and paid versions of this tool offer and excellent set of reporting and analytics tools.